The layout of MOJO is orderly which connotes that it is a serious
magazine, with important information. It might also suggest that it is for
older people because the design is quite simple which would be preferred by the
older generation. By contrast, the layout of We Love Pop is
very full and busy. This connotates that they are trying to cram in as much
information as possible, and make it attractive to younger readers as it is eye
catching and colourful.
The typography of MOJO is orderly and simple but strong which connotes that it is a serious magazine that is quite modern and taken seriously. By contrast, the typography of We Love Pop is load and funky which connotes that it is to be taken as a fun magazine with less factual information and more for the readers enjoyment.
The colour palette of MOJO is limited to dark and bold which connotes power and strength. By doing this they are increasing the musician’s power and drawing the purchaser in as the band looks confident and bold surrounded by these colours. by contrast, the colour palette of We Love Pop is bright with colours like pink and yellow which makes it seem less serious and more laid back, and It correlates to appearing gossipier rather than factual information.
The language of MOJO emphasises knowledge and understanding whereas the language of We Love Pop is more gossipy and uses more slang terms. Therefore you are able to tell the differences on what will appear inside the magazine and which would is possibly more factually correct.
