labelling mojo

 

observer questions

1. The Guardian and Observer are owned by a trust set up in the 1930s, they are a liberal company and adapt this into their writing.

2. Press freedom means that the press are the most opinionated of all the old media. Newspapers can campaign on political issues and journalists are expected to give a balanced but critical view of important figures, such as those in power.

3. Online newspapers will use the traditional media language of newspapers. they use headlines, copy, photography and so on. They put the sections in order of importance, such as grouping the food and sport articles on a different page to the political story's.

4.  There are interviews, comedic opinion pieces and reviews of theatre, dance, music, cinema, architecture, computer games, and television listings. This appeals to many ages, and therefore people of all ages will feel like they should buy this newspaper. If there is a variety of different sections in the newspaper. This sections the topics and allows people to find the topics they are interested in 

5 it allows the readers to read about topics that interest them and learn more about their interests. It allows them to discuss their interests with other people, and find people who relate to them and their hobbies. This is why people are attractive to platforms such as the observer.

6. The views can be active on the observers page, as they comment on the observer and if they want, share it.

the observer

 the observers features 

Many younger people choose to access the observer online, because it is easier and more practical. There are many ways that you can use different features to look at the magazine in detail, an example being the zoom tool and the dictionary tool. You can read it at whatever distance you like, suiting to your eyesight. Young people with less word knowledge can also look, up words they are confused about. . Another feature is the retweet button. This button allows you to tweet the observers tweet which can expand the amount of people who will read it. If it is an interesting post, then the chances are it will be retweeted on a wider scale, creating publicity for the observer. Another feature that the online newspaper has is a chat box, where you can discuss the newspaper and have a chance to be able to interact with others. This allows many people to talk about their finding son the newspaper, and start conversations about the topic they find interesting. they also let people give an opinion, so the observer can adapt to others needs.

the observes twitter page

the observer has a large title page, drawing people in to the page and making it colourful and interesting to look at. The observer has an option were you can view the next title page of the next observer. This draws people in, and causes anticipation. People want to read the next paper because they've already been given a taste, and the title may grip and intrigue them. Twitter is a good platform to do this on because they are world wide, 

my poster

 20th jan

uses and gratifications, lego movie video game

 The Blumer and Katz theory suggests that people use media for gratifications. This can be seen in the Lego movie video game, which has been adapted by the Lego movie itself. The Lego movie video game includes many challenges and obstacles for the player to overcome, and therefore is very entertaining and appealing to young people. Elements of escapism, entertainment and diversion have been placed into this video game to make it more thrilling and to give the player a sense of adventure when fulfilling their tasks. An example of this is demonstrated when the player has to run away from lord business and fight off his businessmen, creating a sense of urgency and thrill. All video games include these elements, as it is entertaining for people because it is unlike their day to day experiences in real life, and gives them the boost and crave for adventure that their minds have been longing for and after watched their favourite characters fulfil. 

Another gratification from media is shared values and beliefs. We can identify with certain characters within video games, because they may share our personality traits and views. Players may want a certain set of values to be restored, and look up to these characters for their actions. An example of this in the Lego movie would be the character of Emmet. He is every young persons voice, and he teaches them that although they may be referred to as a 'loser' they can always be a hero. This enables small children to relate with Emmet and form a relationship with him as a character. This was adapted into the video game, and was a huge reason for its success. In the video game the player mainly plays the role of emmet because this is the character they look up to.

targeting audiences through the Lego movie ad break

8th January.

1. The British heart foundation, premier inn and confused dot com all paid for the costs of their adverts themselves. This tells us that each company had a strong desire to be apart of this, so much so they would provide payment themselves. This is because it was a revolutionary event, and something that had never been done before. They  wanted to be apart of this new idea, even id it meant putting money towards it. The brands also must have had a large amount of faith in the movie and believed they would make their money back otherwise they would not have taken the risk. Lego is also  much loved brand my children and adults alike, and the partnership will want to gain publicity to the brands. It is also family friendly expanding the amount of viewers.

2. yes, i think that this was a conscious decision from the marketing team behind the film. It was important that they stick to the theme of the movie when producing the ad break, and if they had not have used real Lego blocks it would have ruined the brand image of the movie. The Lego movies main marketing strategy is being produced differently to other movies, an example being how they mimic the look of Lego structures in the movie. This method is different and draws people in, which therefore needs to be maintained within the add break. It also gives people a sneak peak into the movie, and increases excitement because from the ad break you are able to tell the movies theme and certain elements about it. Therefore it was a conscious decision 

3  The appearance of a character in each advert is important because it allows people to distinguish the link between the ad break and the movie. Keeping the brand name alive within the adverts would need to be extremely important for Lego. Adults and children alike may see a particular character they personally have a liking too, and relate that to the product and the movie. Therefore it is an effective market tragedy for both. It also gives people an insight on the character's that feature in the movie, and increases their excitement.