uses and gratifications, lego movie video game

 The Blumer and Katz theory suggests that people use media for gratifications. This can be seen in the Lego movie video game, which has been adapted by the Lego movie itself. The Lego movie video game includes many challenges and obstacles for the player to overcome, and therefore is very entertaining and appealing to young people. Elements of escapism, entertainment and diversion have been placed into this video game to make it more thrilling and to give the player a sense of adventure when fulfilling their tasks. An example of this is demonstrated when the player has to run away from lord business and fight off his businessmen, creating a sense of urgency and thrill. All video games include these elements, as it is entertaining for people because it is unlike their day to day experiences in real life, and gives them the boost and crave for adventure that their minds have been longing for and after watched their favourite characters fulfil. 

Another gratification from media is shared values and beliefs. We can identify with certain characters within video games, because they may share our personality traits and views. Players may want a certain set of values to be restored, and look up to these characters for their actions. An example of this in the Lego movie would be the character of Emmet. He is every young persons voice, and he teaches them that although they may be referred to as a 'loser' they can always be a hero. This enables small children to relate with Emmet and form a relationship with him as a character. This was adapted into the video game, and was a huge reason for its success. In the video game the player mainly plays the role of emmet because this is the character they look up to.